Powering Sports Beyond the Game

Empowering brands and rights holders in Qatar’s sports industry through lasting partnerships and immersive fan experiences.

About us

United Sports Management (USM) is a Qatar-based sports management company offering sponsorship strategy, sports activations, and premium guest management.

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Our Vision

To set a new standard for sports events in Qatar through creative sponsorships, impactful activations, and exceptional guest management.

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Our Mission

Empowering brands and rights holders in Qatar’s sports industry through lasting partnerships and immersive fan experiences.

Our team consists of local professionals with deep knowledge of the Qatari market and extensive hands-on experience in major international and regional sporting events. We have been actively involved in key projects, bringing expertise in operations, guest services, sponsorship, and event delivery, including:

FIFA World Cup Qatar 2022™

Asian Games Doha 2006
UEFA Euro 2024 (Germany)
Qatar ExxonMobil Open 2016
Doha Marathon
Collaborations with leading local organizations such as Qatar Foundation, Aljeeda, Vodafone, QNB, Mall of Qatar, and Place Vendome Mall

Collection of logos for various sports events and organizations, including the 2024 UEFA Euro soccer tournament, the 2022 FIFA World Cup in Qatar, the Doha 2006 Asian Games, the Qatar ExxonMobil Open tennis tournament, the Doha Marathon, and the Supreme Committee for Delivery and Legacy of Qatar.

We help brands maximize impact through strategic partnerships, engaging experiences, and seamless VIP services, combining local insight with global expertise.

Our Services

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Sponsorship & Partnership Management

Strategic Partnerships - Identify and secure the right sponsorship opportunities.

ROI Focused - Optimize performance before, during & after events.

Tailored Packages - Design customized sponsorship packages to maximize visibility.

Evaluation & Insights - Review existing deals to improve impact and returns.

A soccer match being played in a large stadium filled with spectators, with players on the field and a large scoreboard displaying the game.

Sports Activation & Event Management

Tailored Sports Events - Tournaments, corporate days & community activations.

End-to-End Management - Professional planning, setup & on-ground delivery.

Engaging Experiences - Designed for companies, schools, and families.

Safe & Premium Setup - High-quality equipment and smooth operations.

Nighttime scene with a row of white tour buses parked in front of a modern, illuminated stadium with a gold-colored, geometric facade. Several people stand near the buses, and trees are visible in the background.

Guest Management & Hospitality

Travel & Accommodation - Manage hotels, airport transfers, and local transport seamlessly

Leisure & Entertainment - Arrange personalized cultural, dining, and recreational experiences.

Corporate Giveaways & Merchandise - We design and produce high-quality, brand-aligned items that leave a lasting impression at your events and activations.

Escorts, Tour Guides & Volunteer Support - Multilingual staff and guides ensuring smooth, memorable guest experiences.